Real Estate

Real estate agents need to do their best to stay at the forefront of their clients’ minds. Because you get paid only when you sell a property, you want to do everything in your power to ensure that you don’t lose clients after they have already traveled along your sales funnel.
This means that you have to rely on various marketing strategies and give clients ways to reach you easily. This is where real estate SMS marketing comes into play.
Using SMS marketing for real estate agents lets you make the most of your real estate lead generation. With SMS marketing, you can nurture those leads and turn them into satisfied clients.

How SMS for real estate marketing works

Just like any other type of SMS marketing, real estate text message marketing involves using SMS to send campaigns, news, promotions, updates, and other relevant communications to clients, prospects, and leads.
The important thing to know about SMS marketing is that it allows you to send only short messages. As such, these messages must be direct to the point. Technically, SMS supports only 160 characters and doesn’t support sending multimedia such as images. However, MMS (multimedia message service) allows you to send messages with pictures and videos. Most services support MMS in addition to SMS.
The other crucial thing to know is that SMS marketing typically involves sending messages in bulk. In other words, real estate agents can easily send the same message to hundreds or even thousands of clients. They can even involve an element of automation and customization.
Real estate agents may use text marketing to announce new properties for sale, an open house, changes to their policies, or special deals. You can also use real estate SMS templates to share more property info with interested leads.

Reach clients in real-time

One of the biggest advantages of SMS is that you can reach your clients in real-time. This is especially important for urgent or time-sensitive information. For example, you can send appointment reminders or updates and know that clients will receive them right away.

Increase response rates

You will also notice an increase in response rates when you incorporate SMS because 98% of text messages get opened, and, as of 2021, 75% of clients opt to receive offers via text message. It’s good customer service to use the communication channels that homebuyers prefer.SMS has a higher open rate compared to emails, so you may find that your clients respond better to your SMS marketing campaigns.

Streamline internal operations

You will also find that text messaging streamlines your internal operations. This primarily comes from the ability to automate messages and send them en masse. That combination makes your processes more efficient.

Save time

It should come as no surprise that streamlining internal processes will also save you and your team time. You can then use that time to focus on gaining more prospects, nurturing leads, and growing your business.

Reduce costs

Real estate SMS marketing can also quickly reduce costs. Some of that is a direct result of the time savings. There’s also the fact that each text message you send will cost a fraction of the cost of other marketing methods. This is especially true for bulk messages.