Honda

Benefits of Auto Dealership SMS Marketing

It’s the name of the game when it comes to dealerships. You’re all about creating an environment that serves and anticipates customer needs. And no tool does that better than SMS. Here are just a few of the ways texting can create optimum customer experiences across your dealership.

Encourage Sales Through Text Offers

Toeing the line between encouraging and pushing can be difficult with high value purchases like cars. Texts are just personal enough, but they deliver the value of space that customers want throughout the decision making process. You have the advantage of staying top of mind without customers feeling like you’re on top of them.

Service Promotions

Not only are you competing with other dealerships for sales, but you’re up against local mechanic shops when it comes to car servicing. By automatically sending service reminder texts and promotions to customers (scheduled out after they make a purchase) you drastically increase the chances of them returning to you for work done based on sheer convenience!
SMS marketing has the potential to be a very powerful means of communication. Text messages are a powerful touchpoint that reaches both your offline and online customers, in a lightning-fast, personal, and direct way. SMS is quicker than most channels, has a lower cost, it is more personal and very popular for users of all ages and any type of mobile device.
Today, SMS is the fastest growing marketing channel for brands around the world. Over half of consumers have already signed up to receive SMS messages from their favorite brands, opting in for its convenience and ease of communicating via text messages.